I don't understand the hoopla of stores opening at midnight or 4 AM.
I happened to be up early this morning so I decided to head over to Macy's (just a 5 minute trip) to use my $10 coupons. The store and the parking lot were empty.
The customers that ran out last night are home, tucked in their beds now. Was it really worthwhile for the stores to open at those ridiculous hours? Wouldn't the sales be the same at say 8 in the morning?