Don't know anything about this, but it looked like it might be real. Thought I'd share:
Dear Pissed Off Teacher,
My name is Peter Hintz and I'm writing on behalf of Manhattan Media and Eric Messinger, the editor of New York Family. We're currently promoting the Blackboard Awards (http://www.blackboardawards.com/), which honors local teachers from all educational communities—public, private, charter, and parochial—and all grade levels, from nursery school through high school. The awards recognize outstanding, dedicated teachers from throughout the five boroughs, and enable them to share the honor with their school community. The deadline for nominations is March 31, after which the selected teachers will be honored in a special gala ceremony on June 6 at Fordham University Law School, attended by leading educators, politicians, and other local dignitaries. The schools’ reputations benefit from every faculty member who is a Blackboard Award recipient, which is something we publicize and welcome the schools to do as well.
This process starts with parents—our most reliable resource in nominating teachers, and an area in which we feel your blog could really help our cause. Your select readership of educators and parents who are actively involved in their school community is perfectly suited for the Blackboard Awards, and we could really use help spreading the word. While we have contacted nearly every school in the area, we would like to be able to reach parents who are not necessarily involved in the PTA, SLT, or other official organizations, but would still like to recognize the wonderful teachers who make such a big difference in the lives of their children.
If you could find a way to place a link to the Blackboard Awards website into one of your blog posts, tweets, Facebook pages, or mention the awards in any capacity, it would have a huge impact on the number of nominations because so many parents follow your blog. It would help a great number of local teachers get the recognition they deserve, and help a great number of parents to show their gratitude. Any support that you can offer would be hugely appreciated, and would certainly help us reach a record number of nominations this year. Please don't hesitate to contact me or Eric (firstname.lastname@example.org) about any questions you may have, and thank you so much for your time.
All the best,